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Digital Marketing

How effective is your digital marketing?

Digital ad spend is huge and growing at a 20% rate. And as spend has increased, so has the demand for more granular and sophisticated targeting.

But if you talk to most companies out there, here is what you will find:

  • Almost everyone knows how much they’re paying for clicks and conversions;
  • Some know how their "conversions" translate to true sales - but not as many as you'd think!
  • Almost no one knows how much true return they're generating from each sale!
Digital ad revenue in the US surpassed $100 billion for the first time in 2018
interactive advertising bureau, pwc
The Pareto Principle

80% of your revenue comes from 20% of your customers

  • Stop wasting marketing dollars on unprofitable segments.
  • Put that money towards your best customers.
  • Increase your ROI and lower your cost-to-acquire.

LTV Models

We build lifetime-value (LTV) models at the microsegment or individual prospect level so you can identify and target your most profitable customers.

Bidding Strategy

We can help you build a successful bidding strategy for Google AdWords and Facebook Ads. We can also design and analyze A/B and Universe tests to make your marketing even more impactful.

Conversion Funnels

We help companies improve their data tagging and analysis to understand where leaks occur and then redesign your onboarding process to maximize your conversion.

BLOG POST

Data-Driven Marketing – Do You Really Know What You’re Getting for Your Digital Ad Spend?

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Payson can help:

Better manage your risk
Improve your efficiency
Modernize your capabilities
Grow your business
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