About Us

Our Mission

We are on a mission to Democratize Data

Data is the lifeblood of the digital economy, yet so many companies struggle to make data accessible, meaningful, and integrated into their decisions. We want to change that.

Our belief is that a data-driven approach will create a competitive advantage for companies and lead to better products and experiences for consumers.

Our Approach

We start with the question: "What problem are we trying to solve?"

Too many companies today are obsessed with building bottom-up from the latest buzzwords – think AI, machine learning, big data, blockchain – without first gaining an understanding of where value lies for their business and how advanced analytics can help unlock this value.

We help you discover your biggest opportunities so we can design and implement practical, sustainable solutions to power your business into the future.


Brent Reynolds, Founder & CEO

I am a passionate problem solver with 20+ years of experience in the financial services industry, including credit cards, consumer finance, and insurance. I have deep expertise across the entire customer lifecycle, spanning product, marketing, credit, customer experience, fraud, and loss mitigation.

I was blessed to spend a good chunk of my career at Capital One, one of North America’s largest banks and well known in the industry for its advanced analytics and data-driven approach. There, I had the opportunity to build one of the world’s best decision sciences teams and lead their digital transformation in Canada.

In 2018, I decided to pursue my dream and left the corporate world to start Payson. I believe there is so much untapped potential in the data revolution. I want to help companies realize this so they can leverage their own data to build amazing things for their customers.

Payson can help:

Better manage your risk
Improve your efficiency
Modernize your capabilities
Grow your business
Contact Us