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About Us

Our Mission

We are on a mission to Democratize Data

Data is the lifeblood of the digital economy, yet so many companies struggle to make data accessible, meaningful, and integrated into their decisions. We want to change that.

Our belief is that a data-driven approach will create a competitive advantage for companies and lead to better products and experiences for consumers.

Our Approach

We start with the question: "What problem are we trying to solve?"

Too many companies today are obsessed with building bottom-up from the latest buzzwords – think AI, machine learning, big data, blockchain – without first gaining an understanding of where value lies for their business and how advanced analytics can help unlock this value.

We help you discover your biggest opportunities so we can design and implement practical, sustainable solutions to power your business into the future.

Our Leadership

Portrait of Brent

Brent Reynolds

Brent is a passionate problem solver with 20+ years of experience in the financial services industry, including credit cards, consumer finance, and insurance. He has deep expertise across the entire customer lifecycle, ...

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Samantha Simpson

Samantha Simpson

Samantha is an energetic team player known for tackling big challenges. She excels at synthesizing complicated problems and delivering clear results. Her analytical skills were honed working at Capital One...

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William Cartar

William Cartar

Will is a physics geek turned data lover, with a side passion for finance and startups. He studied applied theoretical physics at Queen’s, where he was introduced to computer science and startups.

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Raymond Chan

Raymond Chan

Raymond is a driven, growth-minded individual with experience in financial services, SaaS, and eCommerce industries. He has a strong sense of curiosity and is always looking for new challenges to solve...

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Portrait of Nataliya

Nataliya Becker

Nataliya is an agile facilitator and a leadership and mindfulness coach. She is an experienced product and people leader with a diversity of experience in data science and business analytics in credit, digital marketing, and...

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Payson can help:

Better manage your risk
Improve your efficiency
Modernize your capabilities
Grow your business
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