About Us

Our Mission

We are on a mission to Democratize Data

Data is the lifeblood of the digital economy, yet so many companies struggle to make data accessible, meaningful, and integrated into their decisions. We want to change that.

Our belief is that a data-driven approach will create a competitive advantage for companies and lead to better products and experiences for consumers.

Our Approach

We start with the question: "What problem are we trying to solve?"

Too many companies today are obsessed with building bottom-up from the latest buzzwords – think AI, machine learning, big data, blockchain – without first gaining an understanding of where value lies for their business and how advanced analytics can help unlock this value.

We help you discover your biggest opportunities so we can design and implement practical, sustainable solutions to power your business into the future.

Our Values

If we’re doing this right, the work should be hard and still fun

We do serious work in complex environments. We hold a high bar for truth, quality, and real-world impact, and we expect people to take ownership and exercise judgment. We are operators and anti-consultants. We focus on what actually works, not what looks good on a slide, and we care more about outcomes than polish.

We also believe that great work is done by people who enjoy working together. We do not take ourselves too seriously, keep egos in check, and avoid internal politics. We operate with a high degree of trust and collaboration, challenge ideas openly, and build real relationships. When these things are working, the work is demanding, effective, and genuinely fun.

These values are not aspirational slogans. They describe how we choose to work together, the behaviours we reward, and the trade-offs we are willing to make as we grow.

Truth-
Seeking

Truth-Seeking

We ground our work in evidence and continuous learning so our thinking stays honest, thoughtful, and useful.

Accountable
Ownership

Accountable Ownership

We take responsibility end to end and use good judgment to move work forward and deliver real outcomes.

Get S**t
Done

Get St Done**

We focus on practical progress and real-world impact, choosing what works over what simply looks good.

High Bar with
low Ego

High Bar with low Ego

We care deeply about quality and rigor, while staying humble, collaborative, and grounded.

Real
Relationships

We build genuine, long-term relationships based on trust, collaboration, and shared success.

Our Leadership

Brent Reynolds

Brent is a passionate problem solver with 20+ years of experience in the financial services industry, including credit cards, consumer finance, and insurance. He has deep expertise across the entire customer lifecycle, ...

Samantha Simpson

Samantha is an energetic team player known for tackling big challenges. She excels at synthesizing complicated problems and delivering clear results. Her analytical skills were honed working at Capital One...

Raymond Chan

Raymond is a driven, growth-minded individual with experience in financial services, SaaS, and eCommerce industries. He has a strong sense of curiosity and is always looking for new challenges to solve...

Paul Vollmershausen

Paul is a finance enthusiast and results-oriented problem solver. He enjoys tackling all types of analytical and strategic problems to drive growth and manage risk. Prior to joining Payson, Paul obtained a Bachelor of Commerce...

Aaron Murray

Aaron has a passion for financial products and has experience working for both large banks and startups. He started his career working for Capital One in Credit Analytics, and later transitioned to product management...

Bryn Hazard

Bryn is a curious and scientifically minded analyst with an inclination for all things credit and data. Bryn is an expert in receivables management, having honed his skills as head of analytics at one of Canada’s largest ...

Atul Savalia

Atul is a highly skilled data scientist with expertise in agentic AI, large language models (LLMs), and advanced machine learning. He has developed XGBoost and LightGBM models for leading fintech companies to predict risk...

Scott Beiersdorfer

Scott is driven by a relentless curiosity and a commitment to uncovering the core of any problem...

Stephanie Hunter

Stephanie Hunter serves as Marketing and Office Manager at Payson, where she supports operations, accounting, and marketing initiatives across the business. She plays a key role in...

Nataliya Becker

Nataliya Becker is a certified executive coach, professional facilitator, and leadership strategist with deep expertise in team effectiveness and organizational transformation...

Our Mission

Our Approach