How effective is your digital marketing?
Digital ad spend is huge and growing at a 20% rate. And as spend has increased, so has the demand for more granular and sophisticated targeting.
But if you talk to most companies out there, here is what you will find:
- Almost everyone knows how much they’re paying for clicks and conversions;
- Some know how their "conversions" translate to true sales - but not as many as you'd think!
- Almost no one knows how much true return they're generating from each sale!