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Customer Acquisition

Customer Acquisition

How effective is your digital marketing?

Digital ad spend is huge and growing at a 20% rate. And as spend has increased, so has the demand for more granular and sophisticated targeting.

But if you talk to most companies out there, here is what you will find:

  • Almost everyone knows how much they’re paying for clicks and conversions;
  • Some know how their "conversions" translate to true sales - but not as many as you'd think!
  • Almost no one knows how much true return they're generating from each sale!
Digital channels now account for 72.7 % of worldwide ad investment, with online spend exceeding US $790 billion in 2024.
Statista’s Market Insights February 2025
The Pareto Principle

80% of your revenue comes from 20% of your customers

  • Stop wasting marketing dollars on unprofitable segments.
  • Put that money towards your best customers.
  • Increase your ROI and lower your cost-to-acquire.

LTV Models

We build lifetime-value (LTV) models at the microsegment or individual prospect level so you can identify and target your most profitable customers.

Bidding Strategy

We can help you build a successful bidding strategy for Google AdWords and Facebook Ads. We can also design and analyze A/B and Universe tests to make your marketing even more impactful.

Conversion Funnels

We help companies improve their data tagging and analysis to understand where leaks occur and then redesign your onboarding process to maximize your conversion.

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Data-Driven Marketing – Do You Really Know What You’re Getting for Your Digital Ad Spend?

Payson in Action

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Smarter Acquisition Starts Here

Payson can help you find your most profitable customers, refine your funnels, and scale with confidence backed by real data, not guesswork.

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